Adshel is upping the ante when it comes to creative excellence in outdoor, teaming up with the PADC and Rottofest, to host the inaugural Perth Creative Challenge event on Wednesday November 16th at The Bakery, Northbridge.

Popular comedian Dave Thornton will host the competition night, where agencies will have one hour to create an Adshel idea.

Promoting creativity in outdoor, the event will bring together the best creative talent in the business. Teams will have one hour to work on a brief from Rottofest – the comedy, film and music festival held on Rottnest Island every year. The team judged to have the best idea will win an outdoor poster and Create campaign of 260 Adshel panels worth over $200,000 for Rottfest PLUS a trip for 2 to the New York Festivals International Advertising Awards.